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Fractional Marketing

Embedded strategy, brand, and growth expertise working as part of your team.

Additional Services

A growth focused fractional CMO team & Web design service based in Manchester

Traditional agencies deliver generic solutions, while AI echoes your assumptions.

Access a senior multidisciplinary digital team operating as your in-house growth engine.

Trusted by market leaders and specialised SMEs

An integrated team with expertise in:

  • Marketing strategy
  • Complex web development
  • Lead generation
  • Technical SEO & AI optimisation
  • Lead generation
  • Conversion rate optimisation
  • Paid media campaigns
  • Human-led creative & UX

See our commercial
results in action

How we work

Our operational model is built for integration and efficiency. Here is exactly how we embed our multidisciplinary team into your business to engineer measurable commercial growth without the overhead of traditional agency structures.

Seamless operational integration

We do not operate as a standard external vendor waiting for a brief. We embed our senior marketing and development specialists directly into your existing processes, functioning immediately as your internal digital department.

Dedicated senior strategic lead

You are assigned a dedicated senior lead who directs the strategy across our creative, technical, and development teams. This provides you with a single point of operational contact, eliminating fragmented communication and ensuring proactive execution.

Fixed and transparent billing

We replace unpredictable project estimates with an agreed, fixed billing schedule. This provides absolute financial clarity, allowing you to access our complete multidisciplinary digital capabilities through a predictable, transparent retainer.

Complex technical execution

Once integrated, we deploy our technical infrastructure to resolve your specific commercial bottlenecks. This encompasses everything from secure, custom web architecture to AI-driven search analysis and targeted lead generation.

Measurable commercial outcomes

We do not report on superficial outputs or generic vanity metrics. Every campaign and technical deployment is measured strictly against pre-agreed commercial objectives, ensuring our operational integration directly generates verified revenue.

Why choose The PMC

We provide the structural alternative to traditional agencies and permanent hires, embedding senior multidisciplinary expertise directly into your operations to engineer measurable commercial growth.

Replaces permanent headcount overhead

Bypass the financial burden of executive recruitment. Our fractional model embeds a complete digital department into your business for a fixed, predictable retainer, eliminating the permanent payroll and structural overhead of a senior internal hire.

Integrated multidisciplinary expertise

Access a complete spectrum of digital capabilities on demand. From complex web development and AI-driven search analysis to targeted lead generation, we deploy the precise combination of technical specialists required to resolve your specific commercial bottlenecks.

Measurable commercial outcomes

We reject superficial vanity metrics. Every strategy, campaign, and technical deployment is tracked against pre-agreed commercial objectives. We provide impartial, data-driven reporting focused strictly on verified customer acquisition and revenue generation.

Proactive strategic leadership

Traditional agencies wait for your instruction. We provide the senior strategic insight required to diagnose structural flaws and lead the technical execution, directing your digital architecture and marketing campaigns without relying on your internal team for direction.

Dedicated operational integration

You do not manage fragmented external teams. You are assigned a dedicated senior lead who directs your strategy and functions as your single point of contact. We integrate seamlessly into your existing workflows, operating immediately as your internal digital department.

Custom technical infrastructure

We do not rely on generic templates or code-heavy page builders. We engineer secure, scalable, custom web infrastructure, utilising robust solutions like Craft CMS focused entirely on site speed, system security, and precise conversion rate optimisation.

Don't just take our word for it

The PMC are very good at managing big projects. I've been working with Carl for over a year now & can say that he's very understanding of medium to large firms' ever-changing needs. They are very accommodating in working with the internal teams too.

Adi Pandey Anthony Gold

The PMC delivered on our new marketing strategy with exceptional quality and impressive results. They worked with us, not just for us, providing invaluable guidance every step of the way. They're more than an agency; they're a true extension of our Prema Energy team.

Stephen Fletcher Prema Energy

Brought The PMC in to help us drag a legacy website into the modern day, and him and the team were exceptional. Always quick to respond, professional, enthusiastic, patient, and we're left with a great looking website that's easy to maintain. Cant recommend enough.

Joe Corrall Universally Speaking

I’ve thoroughly enjoyed working with the PMC, they combine a great breadth of technical expertise with a refreshing enthusiasm for delivering a quality solution.

Barry Matthews The Association of Bureau Managers

Massive thanks to everyone at The PMC. They delivered exactly as  promised, helping us achieve 36% more leads while improving overall  quality. The team has enabled our sustainability consultancy to win work from larger, internationally recognised competitors in the market.

Will Goldsmith Litmus Sustainability

Free, Friendly Advice

Unsure how to resolve your current digital bottlenecks? Fill out the form below. We are happy to review your challenges and provide free, friendly advice on the best technical or strategic approach for your business.

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[email protected]
0161 327 4525

Clients trust us with their business critical work

From developing complex web functionality to crafting bespoke digital strategies, they rely on our expertise to amplify their business to generate a consistent flow of high-quality leads.

Integrating digital expertise to solve your challenges

Founders recruit permanently to resolve isolated technical or commercial issues, resulting in unnecessary long-term costs once the issue is fixed.

We provide an alternative structural solution. As a plug-and-play digital partner, we embed our senior personnel into your existing team, delivering targeted expertise to solve the problem without the burden of a full-time hire.

Talk to the team

Our team is passionate about understanding the challenges businesses face. We are always happy to offer free, impartial advice to companies across the UK.

Are we the right partner for you?

Many of our clients have small teams that are stretched for time, leading to reduced output & frustration with their digital performance.

Whether you're lacking in-house technical expertise, needing more qualified leads, or have been let down by previous agencies, we are equipped to help.

Signs you require fractional marketing support

When your growth plateaus

If customer acquisition has slowed or your pipeline is inconsistent, it's a clear sign to invest. Think about your target audience profile & how a targeted digital strategy in those channels can build a predictable engine for growth.

When your team is stretched thin

If your team lacks the capacity for effective marketing, is seeing poor results, or is simply stretched too thin, it's a signal to invest in an external partner. Outsourcing to a specialised team can unlock senior expertise & deliver better results for less than the cost of a new hire.

If your website is underperforming

Your website should be your hardest-working salesperson and available 24/7. If it's failing its core purpose (whether that's generating leads or putting you in-front of prospects in search), it’s actively hindering your growth.

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Watch the video Meet the team behind the work