Embedded strategy, brand, and growth expertise working as part of your team.
Additional services
Unlike a standard outsourced marketing agency, a Fractional CMO from The PMC integrates directly into your operational structure. Rather than supplying external advice, we work in-house alongside your staff as an active member of your leadership team. This model ensures boardroom accountability, where our fractional leaders directly manage marketing budgets, allocate resources, and take responsibility for commercial outcomes.
By embedding within your business, we bridge the gap between executive strategy and practical implementation, ensuring all tactical execution is systematically aligned with your core business objectives.
While you get the dedicated, one-on-one focus of a single senior partner, they are backed by the full resources of our agency. This unique model gives you a single point of contact with a whole team behind them, ready to produce award-winning creative, implement complex campaigns & support your strategic efforts at every level.
Know you need to accelerate growth, build out a dedicated marketing function, or launch a high-performance development project to push your website forward? Let’s have a conversation.
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0161 327 4525
Engaging a Fractional Chief Marketing Officer is a strategic solution for organisations experiencing structural or operational challenges like:
The business is preparing for expansion but currently lacks the necessary internal marketing infrastructure.
Current marketing execution operates in isolation and lacks alignment with overarching commercial objectives.
There is a requirement for structured accountability and clear return on investment reporting for all marketing expenditure.
Existing strategies have reached their operational limit, necessitating a revised, data-driven marketing framework.
Our Fractional CMO service is designed to deliver immediate impact & long-term value. You can expect a clear, actionable marketing strategy that ends guesswork & aligns your team. We bring rigorous accountability to your marketing function, with data-driven reporting that demonstrates a clear return on investment. Ultimately, we provide the leadership needed to build a sustainable engine for growth.
We believe in being completely transparent about how our Fractional CMO service works. Here are answers to some of the most common questions we receive about our process, pricing & the value we bring to your business.
The time commitment for a Fractional CMO is flexible & depends on your needs. Most engagements start with 2-4 days per month, which is enough time to provide strategic leadership, deliver necessary outcomes & be accountable for results.
A Fractional CMO is a true leadership role. Unlike a consultant who typically advises on a specific project, a Fractional CMO becomes part of your leadership team, taking ownership & accountability for your overall marketing performance & team.
Success is measured against the specific, data-driven KPIs we establish in your strategic roadmap. These are always tied to core business objectives, such as lead generation, revenue growth & market reach.
The PMC is headquartered in Stockport, Greater Manchester. From this central location, we provide digital consultancy and operate as a fractional CMO Manchester businesses can partner with for strategic marketing leadership. Our base allows us to seamlessly integrate with internal teams across the wider North West region to drive data-led commercial growth.
In the UK, A senior, full-time Head of Marketing typically commands £75,000-£80,000 annual salary. When you factor in National Insurance contributions, pension, benefits & recruitment fees, the total annual cost to your business can easily exceed £90,000.
Our Fractional CMO service is designed to give you that same strategic, C-level leadership for a fraction of this cost. You get the expertise & accountability you need to drive growth without the significant financial burden & long-term commitment of a full-time executive salary.
We work on a simple & transparent retained basis. Our services are billed monthly & we provide detailed timesheets so you can see exactly where our time is being invested.
We are happy to work to a monthly time cap that suits your budget & will always notify you when we reach 80% of the agreed time in a month, so there are never any surprises. Our plans are designed to be flexible, giving you the ability to scale your support up or down as your business needs change.
Whether it’s plugging into your existing team or a full service, we’re configurable to your needs.
Our engagement begins with a full immersion into your business. We spend time with your leadership & key team members to understand your vision, culture, commercial objectives & the specific challenges you face.
Following the discovery phase, we conduct a comprehensive audit of your current marketing activities, team structure & technology stack. This allows us to benchmark your performance & identify the most significant opportunities for growth.
Using insights from the audit, we develop a strategic roadmap that provides a clear & actionable plan that outlines our key priorities & the initiatives we will undertake.
We work with you to define clear, measurable Key Performance Indicators that are directly aligned with your commercial goals. This ensures every marketing activity is accountable & focused on delivering a tangible return on investment.
Your Fractional CMO takes ownership of the delivery process. We manage the execution of all marketing initiatives outlined in the roadmap, from campaign launches to content creation, ensuring every project is delivered on time, on budget & to the highest standard of quality.
We provide transparent, data-driven reporting on all marketing activities. By continuously tracking performance against your KPIs, we can make agile adjustments to the strategy, optimising for success & ensuring we are always focused on what drives the most growth.
Gain the strategic insight of a C-level executive with decades of experience for a fraction of the cost of a full-time hire. You get the expertise without the six-figure salary, benefits & long-term commitment.
As an external partner, we provide a fresh, unbiased perspective on your business. We're not influenced by internal politics, allowing us to focus entirely on the data & strategies that will drive growth.
Our fractional model is inherently flexible. As your business grows or your priorities shift, you can scale our support up or down. This agility ensures you always have the right level of strategic leadership at the right time.
