Anthony Gold is one of London’s leading law firms, renowned for its multi-faceted legal work & expertise. They required a new digital platform to reflect their prestigious status, enhance their authority in key practice areas & provide a seamless user experience for their clients, many of whom face difficult circumstances.
We focused on creating a best-in-class digital experience for Anthony Gold, conducting a complete website redevelopment and producing a sophisticated SEO strategy led by our Fractional CMO Team. The new platform was structured to consolidate content into a high-ranking hub & spoke model to showcase Anthony Gold’s expertise, improve client journey, & establish a powerful, scalable foundation for all future lead generation & content marketing activities.
We began with a comprehensive discovery phase, conducting a series of workshops & interviews with stakeholders across Anthony Gold’s 11 departments in order to best understand their unique needs and client profiles. Our strategy was built on extensive user experience research, ensuring the new website was not only visually impressive but also highly intuitive & accessible. We mapped out clear user journeys to efficiently guide potential clients to the right legal information & experts.
The website was developed with a focus on technical SEO, performance & security. We built a robust & scalable platform that gave the Anthony Gold team full control over their content. A meticulous SEO migration plan was executed to protect & enhance their existing search engine rankings. From day one, the new site was structured to dominate search results for Anthony Gold’s core practice areas, turning organic search into a primary channel for new client acquisition.
The website launch was just the beginning of our partnership. Through our Fractional CMO service, we continue to provide ongoing strategic & search optimisation guidance to the Anthony Gold team. This includes overseeing content strategy, managing technical SEO & implementing the latest AEO solutions.
By acting as an integrated part of their team, we ensure their digital presence continues to evolve & deliver a consistent, measurable return on investment.
