In a world of complex regulations & vague promises, Litmus Sustainability acts as a clarifying force by turning environmental & social responsibilities into tangible opportunities for growth & reputational gain. Litmus required a marketing partner to support their outbound lead generation efforts and generate new business.
Our partnership with Litmus focused on advancing their existing digital marketing ecosystem. We developed a comprehensive strategy that integrated a new brand identity, a lead-generation-focused website & targeted paid media campaigns. The goal was to create a cohesive system where every component worked to attract, educate & convert their ideal target clients.
We further supported Litmus by creating a comprehensive web style guide. Implementing these updated brand standards across the site provided a highly cost-effective way to advance their digital presence & user experience, delivering a significant brand uplift without the need for a large-scale website investment.
began with a thorough review of Litmus’s paid media campaigns, which revealed a host of opportunities outside their wide casting keyword strategy. We identified a significant opportunity to pivot, creating a strategic balance between high-volume search terms & high-intent keywords. To support this, we helped refined the service specific value proposition, crafting a compelling message that captures top-of-funnel interest while still converting users ready to buy.
With this new strategy in place, we launched our refocused paid campaigns to drive high-quality leads into a central HubSpot ecosystem. To support the full customer journey, we supplemented our strategy with a sophisticated lead nurture flow utilising email & content. This engine was designed to engage top & mid-funnel prospects with educational material, while also giving bottom-of-funnel prospects a clear & direct path to action.
